{"id":1542,"date":"2026-04-13T08:49:56","date_gmt":"2026-04-13T08:49:56","guid":{"rendered":"https:\/\/bbotech.vn\/breakthrough-omnichannel-2026\/"},"modified":"2026-04-13T08:57:53","modified_gmt":"2026-04-13T08:57:53","slug":"breakthrough-omnichannel-2026","status":"publish","type":"post","link":"https:\/\/bbotech.vn\/vi\/breakthrough-omnichannel-2026\/","title":{"rendered":"Th\u1ecb Tr\u01b0\u1eddng \u0110ang Thay \u0110\u1ed5i Nhanh H\u01a1n B\u1ea1n Ngh\u0129 \u2014 BBO Team Tham D\u1ef1 Breakthrough Omnichannel 2026"},"content":{"rendered":"<p><!-- IMAGE: team attending business conference omnichannel retail technology --><\/p>\n<p>V\u00e0o ng\u00e0y 11\/4\/2026, \u0111\u1ed9i ng\u0169 BBO tham d\u1ef1 <strong>Breakthrough Omnichannel 2026<\/strong> \u2014 s\u1ef1 ki\u1ec7n do <strong>Haravan<\/strong> v\u00e0 <strong>Meta Business Partners<\/strong> \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, quy t\u1ee5 h\u00e0ng tr\u0103m doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i: l\u1eafng nghe th\u1ecb tr\u01b0\u1eddng \u0111ang th\u1ef1c s\u1ef1 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o \u2014 kh\u00f4ng ph\u1ea3i t\u1eeb b\u00e1o c\u00e1o, m\u00e0 t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi n\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1543 size-full\" src=\"https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2.webp\" alt=\"BBO Team Tham D\u1ef1 Breakthrough Omnichannel 2026\" width=\"1280\" height=\"964\" srcset=\"https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2.webp 1280w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2-300x226.webp 300w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2-1024x771.webp 1024w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2-768x578.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Breakthrough Omnichannel 2026 l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao \u0111\u1ed9i nh\u00e0 c\u00f3 m\u1eb7t<\/h2>\n<p><!-- IMAGE: haravan meta business event conference vietnam 2026 --><\/p>\n<p>Breakthrough Omnichannel 2026 l\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean do Haravan t\u1ed5 ch\u1ee9c, v\u1edbi s\u1ef1 tham gia c\u1ee7a Meta Business Partners, t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 <strong>b\u00e1n l\u1ebb \u0111a k\u00eanh (omnichannel)<\/strong> v\u00e0 xu h\u01b0\u1edbng kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. N\u0103m nay, s\u1ef1 ki\u1ec7n \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o hai m\u1ea3ng \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng: <em>Social Commerce<\/em> v\u00e0 <em>Conversational Commerce<\/em> \u2014 kinh doanh h\u1ed9i tho\u1ea1i qua Messenger, Zalo, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin. Ch\u00fang t\u00f4i tham d\u1ef1 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 tr\u01b0ng b\u00e0y d\u1ecbch v\u1ee5, m\u00e0 \u0111\u1ec3 <strong>t\u0103ng s\u1ef1 va ch\u1ea1m v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/strong> \u2014 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ra sao, t\u1eeb \u0111\u00f3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n.<\/p>\n<h2>Nh\u1eefng g\u00ec ch\u00fang t\u00f4i nghe \u0111\u01b0\u1ee3c t\u1eeb chuy\u00ean gia Meta APAC<\/h2>\n<p>Ph\u1ea7n tr\u00ecnh b\u00e0y \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ebfn t\u1eeb <strong>Ms. Camelia Le<\/strong>, Strategic Partner Manager ph\u1ee5 tr\u00e1ch Business Messaging khu v\u1ef1c APAC t\u1ea1i Meta. B\u00e0 chia s\u1ebb ba \u0111i\u1ec3m m\u00e0 \u0111\u1ed9i nh\u00e0 cho l\u00e0 \u0111\u00e1ng suy ngh\u0129 nh\u1ea5t:<\/p>\n<ul>\n<li><strong>H\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u00e3 phi tuy\u1ebfn t\u00ednh ho\u00e0n to\u00e0n: <\/strong>Ng\u01b0\u1eddi mua h\u00e0ng Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Reels, h\u1ecfi qua Messenger, r\u1ed3i ch\u1ed1t \u0111\u01a1n tr\u00ean website \u2014 t\u1ea5t c\u1ea3 trong v\u00e0i ti\u1ebfng \u0111\u1ed3ng h\u1ed3. Doanh nghi\u1ec7p kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c \u0111a \u0111i\u1ec3m ch\u1ea1m s\u1ebd m\u1ea5t kh\u00e1ch \u1edf b\u1ea5t k\u1ef3 \u0111i\u1ec3m n\u00e0o trong chu\u1ed7i \u0111\u00f3.<\/li>\n<li><strong>Conversational Commerce kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng lai: <\/strong>\u0110\u00e2y l\u00e0 th\u1ef1c t\u1ebf \u0111ang di\u1ec5n ra v\u1edbi ng\u01b0\u1eddi b\u00e1n l\u1ebb Vi\u1ec7t Nam ngay l\u00fac n\u00e0y. T\u1ed1c \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i qua k\u00eanh h\u1ed9i tho\u1ea1i \u0111ang tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>D\u1eef li\u1ec7u h\u00e0nh vi l\u00e0 t\u00e0i s\u1ea3n \u2014 n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch \u0111\u1ecdc n\u00f3: <\/strong>Nh\u1eefng doanh nghi\u1ec7p \u0111ang th\u1eafng tr\u00ean social kh\u00f4ng ch\u1ec9 \u0111\u0103ng b\u00e0i nhi\u1ec1u h\u01a1n \u2014 h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c n\u1ed9i dung n\u00e0o d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i, v\u00e0 t\u1ed1i \u01b0u theo s\u1ed1 li\u1ec7u th\u1ef1c.<\/li>\n<\/ul>\n<blockquote><p>&#8220;Omnichannel kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e0i to\u00e1n c\u00f4ng ngh\u1ec7 \u2014 \u0111\u00f3 l\u00e0 b\u00e0i to\u00e1n v\u1ec1 tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n. Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m b\u1ea1n d\u00f9ng bao nhi\u00eau ph\u1ea7n m\u1ec1m. H\u1ecd ch\u1ec9 quan t\u00e2m c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi \u0111\u00fang l\u00fac kh\u00f4ng.&#8221;<br \/>\n<cite>\u2014 G\u00f3c nh\u00ecn c\u1ee7a BBO Team sau s\u1ef1 ki\u1ec7n<\/cite><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1544 size-full\" src=\"https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026.webp\" alt=\"BBO Team Tham D\u1ef1 Breakthrough Omnichannel 2026\" width=\"2560\" height=\"1928\" srcset=\"https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026.webp 2560w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-300x226.webp 300w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-1024x771.webp 1024w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-768x578.webp 768w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-1536x1157.webp 1536w, https:\/\/bbotech.vn\/wp-content\/uploads\/2026\/04\/BBO-Team-Attends-Breakthrough-Omnichannel-2026-2048x1542.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang l\u00e0m vi\u1ec7c c\u00f9ng ch\u00fang t\u00f4i<\/h2>\n<p>C\u00e1c insight t\u1eeb Breakthrough Omnichannel 2026 c\u1ee7ng c\u1ed1 th\u00eam \u0111i\u1ec1u ch\u00fang t\u00f4i \u0111ang th\u1ea5y tr\u1ef1c ti\u1ebfp trong c\u00e1c d\u1ef1 \u00e1n: <strong>doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng \u0111ang ch\u1ecbu \u00e1p l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 r\u1ea5t nhanh<\/strong>, nh\u01b0ng thi\u1ebfu n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt \u0111\u1ee7 v\u1eefng \u0111\u1ec3 ch\u1ea1y \u0111a k\u00eanh m\u00e0 kh\u00f4ng ph\u00e1t sinh l\u1ed7i.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang m\u1edf r\u1ed9ng sang omnichannel \u2014 b\u00e1n tr\u00ean website, s\u00e0n TM\u0110T, v\u00e0 social c\u00f9ng l\u00fac \u2014 \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt ph\u00eda sau \u0111\u1ee7 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 ch\u1ecbu t\u1ea3i. M\u1ed9t \u0111\u01a1n h\u00e0ng b\u1ecb s\u00f3t, m\u1ed9t t\u1ed3n kho kh\u00f4ng \u0111\u1ed3ng b\u1ed9, hay m\u1ed9t lu\u1ed3ng thanh to\u00e1n l\u1ed7i gi\u1eefa k\u00eanh c\u00f3 th\u1ec3 x\u00f3a \u0111i to\u00e0n b\u1ed9 effort marketing b\u1ea1n \u0111\u00e3 b\u1ecf ra.<\/p>\n<p>B\u1ea1n mu\u1ed1n trao \u0111\u1ed5i v\u1ec1 c\u00e1ch ki\u1ec3m th\u1eed v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng automation \u0111\u00e1ng tin c\u1eady h\u01a1n? <a href=\"\/lien-he\">\u0110\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed 30 ph\u00fat v\u1edbi \u0111\u1ed9i BBO<\/a> \u2014 ch\u00fang t\u00f4i s\u1ebd nh\u00ecn tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi \u0111\u1ec1 xu\u1ea5t b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p n\u00e0o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o ng\u00e0y 11\/4\/2026, \u0111\u1ed9i ng\u0169 BBO tham d\u1ef1 Breakthrough Omnichannel 2026 \u2014 s\u1ef1 ki\u1ec7n do Haravan v\u00e0 Meta Business Partners \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, quy t\u1ee5 h\u00e0ng tr\u0103m doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i: l\u1eafng nghe th\u1ecb tr\u01b0\u1eddng \u0111ang th\u1ef1c s\u1ef1 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[65,63,64,66,60],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-cong-ty","tag-automation-cho-doanh-nghiep","tag-metabusiness","tag-omnichannelvietnam","tag-so-hoa-cong-viec","tag-taas"],"acf":[],"_links":{"self":[{"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/comments?post=1542"}],"version-history":[{"count":6,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/posts\/1542\/revisions"}],"predecessor-version":[{"id":1550,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/posts\/1542\/revisions\/1550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/media?parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/categories?post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbotech.vn\/vi\/wp-json\/wp\/v2\/tags?post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}